At Arterra, we embraced the challenge of creating a minimalistic experience center for Smato, centered around technology while staying true to our design philosophy of environmental harmony. The goal was to seamlessly integrate cutting-edge technology with nature, demonstrating that even in the tech-driven world of the SMART generation, we can nurture our environment.
White as the primary color serves to highlight Smato’s smart products while offering a neutral backdrop that balances the overwhelming presence of technology. 3D walls and multidimensional furniture create a visually engaging space without overpowering the senses. Green planters and colorful switches introduce nature and the diversity of Smato’s offerings, providing a dynamic yet cohesive aesthetic.
The project also includes a home theater, curated multimedia experiences, and strategic lighting to enhance the ambiance. Creative solutions for the low ceiling height incorporated three-dimensional elements, elevating the space beyond conventional limits.
This project exemplifies how technology and nature can coexist seamlessly, affirming our commitment to sustainable, thoughtful design in a technologically driven era.
Project Name:Smato Experience Center
Location:Pune, India
Industry:Retail & Commercial
Type:Space Planning, Brand Development and Concept Design
Year:2021