At Arterra, we embraced the challenge of creating a space that blends innovation with sustainability for the SMART generation. Our design for a groundbreaking experience center integrates cutting-edge technology with elements of nature, staying true to our philosophy of harmonizing progress with environmental responsibility.
The minimalist space highlights smart products against a neutral white backdrop, ensuring technology is accentuated without overwhelming the senses. We incorporated 3D walls and multidimensional furniture, using form over color to create visual intrigue. Green planters strategically placed throughout the space reinforce the connection between technology and nature.
The design also includes colorful switches, symbolizing the diverse range of brands offered by Smato, introducing dynamic elements while maintaining a sophisticated aesthetic. This project exemplifies how the SMART generation can coexist with nature, inspiring a conscious appreciation for the fusion of technology and the environment.
Project Name:Smato Experience Center
Location:Kolkata, India
Industry:Retail & Commercial
Type:Space Planning, Brand Development and Concept Design
Year:2020